Not For The Faint | by Non Zero

Crypto currency

Crypto Currency

Fintech

Built Sats from ground up - brand that owned their market, product that users loved, pitch deck that landed $9M in funding

Service

Brand Identity Design, Product Design, Web Design & Development, Content Strategy & Design, Sales Collaterals

Client

Sats

Year

2022

Funding Stage

Seed

Engagement

Founding Design Team

Context about Sats

Sats is a crypto app that lets Nigerians protect their wealth from annual inflation and currency devaluation by saving in digital dollars.

Sats was born to solve 2 problems

Unstable Store of Value

[01]

The currency has devalued rapidly as the economy experiences persistent double digit inflation

Dollar Scarcity

[02]

Declining oil production & oil prices has reduced gov’t access to USD.

Nigeria in 2019

Inflation was so steep that spending fast was considered smarter than saving. Why hold cash when you ₦1000 buys less food, less fuel in six months.

Many Nigerians felt a sense of helplessness as they watched their hard-earned money lose value daily, sitting in a bank.

Inflation was so steep that spending fast was considered smarter than saving. Why hold cash when you ₦1000 buys less food, less fuel in six months.

Many Nigerians felt a sense of helplessness as they watched their hard-earned money lose value daily, sitting in a bank.

Inflation was so steep that spending fast was considered smarter than saving. Why hold cash when you ₦1000 buys less food, less fuel in six months.

Many Nigerians felt a sense of helplessness as they watched their hard-earned money lose value daily, sitting in a bank.

₦1000 in 2018

₦1000 in 2019

Market timing was right for disruption

Nigerians were already turning to crypto for remittances, savings, and transfers, but traditional exchanges were too complex. Unlike volatile crypto currencies, stablecoins held their value.

Stablecoins like USDC are digital dollars, designed to hold a stable value They are backed 1:1 by real USD.

Sats
wanted to solve this by

Digital Dollar from Naira

Letting users convert Naira to USDC, a stablecoin backed by the U.S. dollar

Higher Returns

Offering 5% interest on savings, beating local bank rates

P2P Money, No Middleman

Enabling peer-to-peer transfers without relying on traditional banks

Local, Safe, Familiar

Using a simple, trustworthy interface that felt local and safe not flashy or foreign

Branding

We crafted a Nigerian-first identity, rooted in the familiar green and white of the national flag to build instant trust. The branding drew inspiration from local currency patterns and cultural symbols, subtle cues that signaled one clear message: this product was made for Nigerians, by Nigerians.

Website

Where SATS’ story meets sleek design, a web experience built to connect and convert.

Product design

While competitor apps felt overly gamified and hard to trust, Sats took a different path, stripping away flashy UI in favor of clarity and trust.

The result was a product that felt intuitive, and built for real-life application. We also created a scalable design system to support future growth.

While competitor apps felt overly gamified and hard to trust, Sats took a different path, stripping away flashy UI in favor of clarity and trust.

The result was a product that felt intuitive, and built for real-life application. We also created a scalable design system to support future growth.

While competitor apps felt overly gamified and hard to trust, Sats took a different path, stripping away flashy UI in favor of clarity and trust.

The result was a product that felt intuitive, and built for real-life application. We also created a scalable design system to support future growth.

Peer to peer transactions

In Sats, peer-to-peer (P2P) transactions let users send and receive USD stablecoins instantly no banks, no middlemen. It felt as easy as sending money, but it’s USDC.

USDC (USD Coin) is a stablecoin a type of cryptocurrency that's pegged 1:1 to the U.S. dollar

In Sats, peer-to-peer (P2P) transactions let users send and receive USD stablecoins instantly no banks, no middlemen. It felt as easy as sending money, but it’s USDC.

USDC (USD Coin) is a stablecoin a type of cryptocurrency that's pegged 1:1 to the U.S. dollar

In Sats, peer-to-peer (P2P) transactions let users send and receive USD stablecoins instantly no banks, no middlemen. It felt as easy as sending money, but it’s USDC.

USDC (USD Coin) is a stablecoin a type of cryptocurrency that's pegged 1:1 to the U.S. dollar

Pitch deck

Sats crafted a clear, compelling narrative that demystified crypto for investors and sharpened the product’s value proposition, supported by a cohesive design language across brand and sales materials. Together, these efforts helped secure $10M in seed funding.

Project timeline

We designed and launched Sats in just 90 days because timing was everything. People urgently needed a way to protect their money, and launching fast helped the founders meet that demand and secure funding while the opportunity was still hot.

A frictionless async workflow across continents, enabling rapid iteration without compromise.