Hedging Against Inflation With Design:
How We Helped Sats Raise $10M in 150 Days adding a few more words here to increase the size of this paragraph
Wealth isn’t just what you earn—it’s what you keep. But when inflation erodes savings and stable currency is a privilege, security isn’t guaranteed. Banks lag, solutions exclude, trust fades. What if financial stability wasn’t left to chance? What if it was built—by design—to work around broken systems, not within them?
Wealth isn’t just what you earn—it’s what you keep. But when inflation erodes savings and stable currency is a privilege, security isn’t guaranteed. Banks lag, solutions exclude, trust fades. What if financial stability wasn’t left to chance? What if it was built—by design—to work around broken systems, not within them?
We partnered with Sats as an embedded design team on retainer, working in lockstep across time zones and functions. Brought in at the concept stage, we helped shape the product’s direction from the ground up—guiding the journey from early vision to launch and successful funding.
Wealth isn’t just what you earn—it’s what you keep. But when inflation erodes savings and stable currency is a privilege, security isn’t guaranteed. Banks lag, solutions exclude, trust fades. What if financial stability wasn’t left to chance? What if it was built—by design—to work around broken systems, not within them?
Nigeria’s economic instability—characterized by double-digit inflation and an unpredictable currency—created an urgent need for a financial solution capable of withstanding volatility.
With limited access to USD and traditional banking systems riddled with inefficiencies, the path to execution was far from straightforward.
Familiarity with Design Concepts
They had both functional and technical design understanding, enabling a highly collaborative workflow across brand, content, product, and web.
Readiness to Work with an External Team
The team demonstrated a deep understanding of when and how to effectively collaborate with external partners during their startup journey.
Team Composition
This wasn’t their first rodeo. Led by second-time founders and operators from Apple, Google, and other Big Tech companies, they had a firm grasp on the startup playbook.
We created a Nigerian-centric identity, incorporating green and white to establish trust through familiar national colors. The branding thoughtfully wove in elements from Nigeria's currency and cultural symbols, emphasizing that this product was built for Nigerians, by Nigerians.
We created a Nigerian-centric identity, incorporating green and white to establish trust through familiar national colors. The branding thoughtfully wove in elements from Nigeria's currency and cultural symbols, emphasizing that this product was built for Nigerians, by Nigerians.
We created a Nigerian-centric identity, incorporating green and white to establish trust through familiar national colors. The branding thoughtfully wove in elements from Nigeria's currency and cultural symbols, emphasizing that this product was built for Nigerians, by Nigerians.
We created a Nigerian-centric identity, incorporating green and white to establish trust through familiar national colors. The branding thoughtfully wove in elements from Nigeria's currency and cultural symbols, emphasizing that this product was built for Nigerians, by Nigerians.
We created a Nigerian-centric identity, incorporating green and white to establish trust through familiar national colors. The branding thoughtfully wove in elements from Nigeria's currency and cultural symbols, emphasizing that this product was built for Nigerians, by Nigerians.
